Augmented Reality is on the cusp of changing the way we interact with our world.
The world was introduced to 'augmented reality' - the blending of the virtual and physical worlds - through last year's gaming sensation 'Pokemon Go' which allowed players to chase on-screen monsters at real-world landmarks. However, AR has make large steps forward since then.
AR is a broad term that refers to basically any technology that adds a digital layer to the real world. AR enjoys a major advantage over VR as it doesn’t require the user to wear a headset that removes them from their current world. Therefore it's accessible and social - you can use AR and remain in a conversation or be on the go. This unlocks fantastic potential for physical businesses as it’s essentially a location based technology.
The ReloadbAR app showcases the power of AR as a leading-edge implementation of this powerful new technology. Areas such as marketing, urban exploration, safety and rescue operations, entertainment and shopping experiences, to name but a few, are set to be revolutionised in the next few years.